Developed online marketing strategies and websites for a variety of businesses.
Created and implemented an online marketing strategy for a Canadian non-profit, including designing and building the website, creating the email marketing and building a social media strategy
Currently managing the email marketing, text message marketing, keyword marketing, search engine optimization, e-commerce process and online customer relationships for the three U.S. offices of Food for the Hungry. Social Media: Initiated the Food for the Hungry Facebook page and Food for the Hungry Twitter account Began a program by which text messages from the overseas areas affected by disasters are sent out via Twitter Coordinated the social media efforts of four different Twitter accounts, Food for the Hungry's Facebook page, web presence and email marketing stream for a complex and multi-channel disaster relief response to the Haiti earthquake.
Responsible for the marketing strategy, analytics and reporting for three leading travel-based websites. Exceeded all goals for membership acquisition, conversion and retention, Initiated an organic search engine optimization program overhauled and improved ongoing adwords campaigns Maintained an online community with over 10,000 active members.
Oversaw and managed the email marketing for IBM Direct, Supervised and approved the creative content and coordinated with the sales team Upgraded the online marketing efforts for IBM Direct to a focused, measurable, dedicated campaign strategy designed to enable sales and increase revenue by engaging customers directly with their assigned sales representative. Previous experience: Electronic Marketing Manager, Warranty Services Department, IBM Direct Designed, implemented and managed an integrated online and offline direct marketing campaign for after-purchase warranty sales Exceeded all industry benchmarks for direct and indirect revenue and customer response.
Designed and tracked email-based marketing messages and other collateral material for the direct sales department for IBM Re-packaged Flash-based content for email deilvery Designed and maintained a small corporate intranet
B.A.
Concentration: Multimedia
Activities: President, UAT Web Club
Concentration: Photography
Activities: Photographer for college newspaper
Online marketing, email marketing, social media marketing, website strategy, website design
Social Networks