I'm Kevin Creighton, and my Dad had no idea that the gifts of his old Brownie camera and a Commodore 64 would eventually lead to my careers in online marketing and commercial photography.
Kevin Creighton has been described as "The living, breathing embodiement of NAFTA": A Canadian living in Arizona who speaks fluent Spanish. Kevin's also pretty good (REALLY good, if you ask his clients) at online marketing, including things like web strategy, email marketing and social media.
Kevin Creighton's Background
Kevin Creighton's Experience
Online Media Consultant at Self-Employed
March 2011 - Present | Gilbert, AZ
Developed online marketing strategies and websites for a variety of businesses.
Director of Marketing at Salaam Ministries
June 2011 - March 2012
Created and implemented an online marketing strategy for a Canadian non-profit, including designing and building the website, creating the email marketing and building a social media strategy
E-Marketing Director at Food For The Hungry
July 2007 - May 2011
Currently managing the email marketing, text message marketing, keyword marketing, search engine optimization, e-commerce process and online customer relationships for the three U.S. offices of Food for the Hungry.
Social Media: Initiated the Food for the Hungry Facebook page and Food for the Hungry Twitter account
Began a program by which text messages from the overseas areas affected by disasters are sent out via Twitter
Coordinated the social media efforts of four different Twitter accounts, Food for the Hungry's Facebook page, web presence and email marketing stream for a complex and multi-channel disaster relief response to the Haiti earthquake.
Online Marketing Manager at Gannett Pacific Publications
October 2006 - July 2007
Responsible for the marketing strategy, analytics and reporting for three leading travel-based websites.
Exceeded all goals for membership acquisition, conversion and retention,
Initiated an organic search engine optimization program
overhauled and improved ongoing adwords campaigns
Maintained an online community with over 10,000 active members.
Marketing Manager at Direct Alliance Corporation
August 2004 - October 2006
Oversaw and managed the email marketing for IBM Direct,
Supervised and approved the creative content and coordinated with the sales team
Upgraded the online marketing efforts for IBM Direct to a focused, measurable, dedicated campaign strategy designed to enable sales and increase revenue by engaging customers directly with their assigned sales representative.
Previous experience: Electronic Marketing Manager, Warranty Services Department, IBM Direct
Designed, implemented and managed an integrated online and offline direct marketing campaign for after-purchase warranty sales
Exceeded all industry benchmarks for direct and indirect revenue and customer response.
E-Marketing Specialist at Direct Alliance Corporation
July 2003 - August 2004
Designed and tracked email-based marketing messages and other collateral material for the direct sales department for IBM
Re-packaged Flash-based content for email deilvery
Designed and maintained a small corporate intranet
Photographer at Vermillion Photographic
1991 - 2001
Kevin Creighton's Education
University of Advancing Technology
2001 – 2003
Activities: President, UAT Web Club
Mesa Community College
1990 – 1991
Activities: Photographer for college newspaper
Caronport High School
1981 – 1983
Kevin Creighton's Interests & Activities
Online marketing, email marketing, social media marketing, website strategy, website design